Reliance Retail’s AJIO launches D2C-focused interactive e-com platform AJIOGRAM

The Reliance Retail’s vogue e-tailer mentioned it goals  to onboard 200 unique homegrown D2C manufacturers by subsequent 12 months to supply prospects a variety of choices from streetwear to quick, artisanal, minimalistic, quiet luxurious, sluggish and sustainable vogue. 

In an announcement, Vineeth Nair, CEO at AJIO, mentioned: “The rising new technology of buyers search greater than only a product from the model; they search a imaginative and prescient and a goal. Over the previous few years, the Indian D2C revolution has produced quite a few manufacturers which have aced modern and aware vogue. AJIOGRAM will convey these manufacturers beneath one umbrella, serving to  them scale  and  speed up their  progress  whereas leveraging  AJIO’s  seamless procuring expertise. With this initiative, we goal to empower the subsequent 100 vogue startups to emerge from India.”

AJIOGRAM can  be  simply accessed  by  switching shops  inside  the AJIO  app.

“As a younger, content-driven startup, we haven’t listed on a market until now since we had no house to inform our story. We determined to accomplice  with  AJIO as a result of  they  give the  manufacturers  a canvas  to  talk with  prospects via the content material they’re creating, serving to put the merchandise in context and making it simpler to attach and talk with prospects,” Pallavi Desai, co-founder, Creatures of Behavior mentioned within the assertion.

AJIO mentioned it can help and supply  devoted  help to the  D2C  manufacturers to scale  and  obtain their strategic income progress.

AJIOGRAM gives a novel brand-centric method whereby, in contrast to the established order, manufacturers get greater visibility with an immersive discovery expertise to showcase their vary of kinds, it added.

Based on the corporate, manufacturers obtainable on AJIOGRAM embrace City Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Behavior, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Methodology, Crafts and Glory amongst others. 

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Up to date: 02 Nov 2023, 07:18 PM IST