India PC shipments surge to report 4.5 mn in Jul-Sep on potential import ban

The sudden rise in an in any other case flat market was pushed by manufacturers boosting provides in anticipation of competition season gross sales, in addition to the federal government’s temporary import ban in August adopted by a swift coverage reversal, IDC stated in its newest report.

Desktops, notebooks, and workstations, which comprise the standard PC market in India, noticed various development; notebooks rose by 13.1%, whereas desktops noticed a big enhance of 19.3%. The industrial sector remained unchanged, however the shopper sector skilled a considerable enhance of 26.3% in comparison with the earlier yr.

“The buyer phase noticed sturdy traction in 3Q23 after a difficult previous 4 quarters. In August, the federal government of India declared a compulsory requirement of import licenses for PCs from 30 October. Although this choice was later placed on maintain, distributors shipped important channel stock to keep away from any dangers of provide shortages or value hikes, to not point out making certain ample provides for competition season gross sales,” stated Bharath Shenoy, senior analysis analyst, IDC India.

The training sector, particularly because of the Gujarat training challenge, skilled a notable development of 117.5%. E-commerce platforms additionally confirmed a resurgence, with a 26.4% enhance within the on-line retail channel, reversing a pattern of declines from the previous yr.

“Up to now few months, the PC market has seen a considerable channel push within the shopper phase and to some extent within the SME phase as nicely. The distributors are actually targeted on growing their native meeting combine as authorities and training tasks are anticipated to favor domestically assembled units. Whereas this may give an extra enhance to the federal government and training segments, a dearth of enterprise orders is a matter of concern because the enterprise phase is anticipated to say no by over 20% on-year in 2023,” stated Navkendar Singh, affiliate vice chairman, Units Analysis, IDC India.

HP Inc. dominated the market, seizing a 29.4% share, with management positions in each industrial (34.3%) and shopper (25.9%) segments. IDC credit the agency’s aggressive stock technique for reaching its largest ever shopper quarter thus far.

Lenovo was a distant second, with a share of 17% as its shipments fell 8.8% on yr. It narrowly outpaced Dell within the industrial phase however fell behind Asus within the shopper market.

Dell Applied sciences, with a 14.6% market share, noticed a modest year-on-year development of three.8%. The corporate’s choice to restrict stockpiling resulted in a slight market share drop however ensured a wholesome channel stock.

ASUS, overtaking Acer for the fourth place with a 12.5% share, celebrated its most vital shopper quarter because it surpassed 500,000 models within the shopper phase, influenced by its strategic stock buildup.

Acer, regardless of recording a vigorous 20.9% year-on-year development, slipped to the fifth spot. The corporate’s give attention to on-line channels contributed to its most substantial shopper quarter on report, IDC stated.

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Up to date: 16 Nov 2023, 03:39 PM IST