Bigg Boss OTT information 4 billion minutes of watch time in 15 days

New Delhi: JioCinema, the video streaming platform owned by Mukesh Ambani’s Reliance Industries Ltd, has recorded 4 billion minutes of watch time throughout 35 million viewers for actuality present Bigg Boss OTT within the first 15 days. Over 150 million votes have been registered within the first two weeks, the corporate mentioned in a press release.

Hosted by Salman Khan, the present season of Bigg Boss OTT, introduced by Vimal Elaichi and powered by Too Yumm, additionally contains particular companions like Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, Ching’s Schezwan Chutney, amongst different manufacturers.

To hook new clients and have interaction their loyal followers, broadcasters are more and more taking spin-offs or some variations of their well-liked TV exhibits to OTT platforms.

Disney+ Hotstar, has premiered Star community’s movie star speak present Koffee With Karan in addition to streaming a spin-off of its well-liked cleaning soap Anupamaa titled Namaste America which takes the protagonist 20 years again in time.

The success of exhibits like Qubool Hai 2.0 on ZEE5 (a sequel to Zee’s 2012 serial) and Bigg Boss OTT on Voot in 2021, has inspired TV channels to leverage their scorching exhibits on-line. Media analysts mentioned increasingly girls turning to watching content material on-line can also be chargeable for such improvements. Nevertheless, given the demand for prime quality on the internet, content material prices can double in lots of instances.

These are extraordinarily well-liked franchises constructed on tv, and with the expansion in consumption on streaming, there is a chance to construct them on that entrance too, mentioned media consultants. On tv, exhibits are restricted by period of episodes whereas on digital there may be scope for heightened experiences by way of unique shoulder content material, which refers to highlights or shorter clips of the present.

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Up to date: 07 Jul 2023, 11:05 AM IST