Audio sequence most most popular audio content material format: Survey

Audio sequence are probably the most most popular audio content material format, accounting for 41% of total consumption, in accordance with a survey by audio OTT platform, Pocket FM. Music adopted intently at 29%, whereas audiobooks and podcasts had been most popular by 20% and 10% of web customers, respectively.

The web survey was carried out between April and Could this yr amongst 9,616 Web customers from India, who’re actively consuming leisure content material on video and audio OTT providers. Round 55% of the respondents had been male, whereas 45% had been feminine. About 80% of respondents had been between 18 and 35 years, and the remainder had been older than 35 years.

On a mean, customers spend 140 minutes every day on audio sequence, which is increased than music (67 minutes), audiobooks (35 minutes), and podcasts (50 minutes). In line with the survey, 44% of customers pay for audio content material. Amongst them, 33% indicated a month-to-month expenditure of over Rs.300, whereas 13% allotted between Rs.100 and Rs.300 and 54% spend lower than Rs.100 monthly.

Opposite to common perception that audio content material is predominantly consumed throughout commute, the survey revealed that individuals interact with audio throughout numerous every day actions. It was discovered that 23% hearken to audio whereas cooking and 12% whereas finishing up family chores. 25% folks hearken to audio throughout work hours, 16% whereas commuting, and 15% throughout health actions. Furthermore, 33% of respondents highlighted audio as a method to calm down and unwind.

Relating to timing, the survey indicated that work hours dominate audio listening habits. Morning hours (6-9 am) witnessed a 30% engagement fee, adopted by 55% from 9 am to six pm. Night hours accounted for 21%, whereas leisure hours at evening accounted for 32% (9 pm – 6 am).

Additional, the survey revealed that individuals spend extra time on audio than video. Whereas 57% of respondents watch lower than 60 minutes of video OTT content material per day, 18% dedicate over two hours to video consumption every day. Furthermore, 43% spend over half-hour on video OTT platforms for content material discovery.

“The survey findings reveal a compelling shift in client behaviour, with audio content material surpassing video when it comes to every day engagement. It’s evident that audio sequence has turn out to be the popular alternative, stimulating binge-listening habits amongst listeners. Because the digital world grapples with display screen fatigue, the upsurge in audio leisure isn’t any shock,” Shubh Bansal, vice-president, progress, Pocket FM, mentioned in a press release.

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Up to date: 05 Jul 2023, 11:16 AM IST