JioCinema to stream Sonam Kapoor-starrer ‘Blind’

New Delhi: JioCinema, the video streaming platform owned by Mukesh Ambani’s Reliance Industries Ltd, will stream Sonam Kapoor-starrer Blind on 7 July. The movie directed by Shome Makhija will stream without spending a dime.

The return of Bollywood to the massive display has meant an finish to the aggressive flip video streaming platforms had taken to accumulate movies for direct digital premieres, mentioned commerce consultants. Not solely have most movies, together with big-ticket, mass-market titles reminiscent of Coolie No.1 carried out beneath par, producers have additionally realised the returns are larger when a digital premiere follows a movie’s launch in theatres.

Platforms are now not eager to accumulate movies for digital releases, which was the necessity of the hour in the course of the pandemic. Most companies wish to spend money on constructing collection or authentic movies as a substitute, the place they management the IP. The general value construction can be beneficial for platforms after they fee an authentic collection or movie as a substitute of buying them.

OTT platforms need to personal IPs by movies relatively than paying a hefty premium for buying movies from outdoors that they will solely personal for 5 to seven years. Movies even have nice recall and could be watched in a single go.

Jio Studios, a unit of Reliance Industries Ltd, could make investments as a lot as 3,000 crore to spice up Jio Cinema’s subscription and promoting revenues, based on the estimates of three movie commerce consultants.

This April, Jio Studios introduced a plan to create a repertoire of 100 motion pictures and internet originals to bolster the streaming platform’s standing and retain buyer engagement after the tip of the Indian Premier League (IPL) season.

The corporate began work on a number of film tasks within the pre-pandemic days and is now prone to instantly stream a couple of on its OTT platform, and a few others could also be launched in theatres.

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Up to date: 04 Jul 2023, 11:33 AM IST