Kaun Banega Crorepati launches new TV marketing campaign for its fifteenth season

New Delhi: Tv recreation present Kaun Banega Crorepati has launched a brand new tv marketing campaign for its fifteenth season with actor Amitabh Bachchan who discusses the present’s new avatar.

“India has embraced change; a change that fosters development, a change that has rehauled our mindset and a change that drives new aspirations. And mirroring this transformation is the present, Kaun Banega Crorepati,” mentioned Sony Leisure Tv in its assertion.

‘Badal raha hai desh, badal raha hai Kaun Banega Crorepati’ is the title of the brand new marketing campaign and Bachchan has used a lyrical narration for the marketing campaign video. The music has been composed by Rohan-Vinayak.

Neeraj Vyas, enterprise head of the tv channel mentioned. “Kaun Banega Crorepati is a legacy model, and in tune with the altering instances. Its fifteenth version will embrace the transformation that we’re all experiencing on this new India. A flagship present for us, it is going to return in a brand new avatar, the weather of which might be unveiled within the coming weeks, and it’s positive to seize the creativeness of the complete nation. This season can even welcome new alternatives for manufacturers to drive innovation and construct engagement with audiences throughout the spectrum.”

Because the promoting business recovers from the blow it obtained from the pandemic, the home promoting business is demonstrating an 18.1% development since 2021 with a market measurement of ₹85,769 crore, discovered a report.

The sector is anticipated to additional develop at a compounded charge of 15.07% to succeed in ₹1.13 lakh crore by the top of 2024, mentioned ‘Dentsu India Digital Report 2023’. It mentioned {that a} heavy skew was in direction of digital mediums with digital promoting having a market share of greater than a 3rd of the complete market measurement at ₹29,784 crore, rising at a a lot sooner charge at 39.5% over 2021. It’s predicted to succeed in ₹51,110 crore, with a compounded development charge of 31%, by 2024.