NEW DELHI: Dior takes the lead with the best variety of distinctive Instagram posts and mentions by Indian influencers on the social media platform and has an earned media worth of $26.08 million in India, mentioned a analysis performed by HypeAuditor.
Different luxurious manufacturers like Gucci, Louis Vuitton, Prada and Versace have been additionally within the high 5 to obtain probably the most mentions by native influencers. However what’s of be aware is that whereas Louis Vuitton is the third hottest model in India on the platform, it has the best earned media worth by means of these posts.
Dior has been talked about 1,431 instances by 841 influencers in six months between January and the tip of Might this yr. Within the six months interval, a complete of two,099 Indian influencers have made 4,189 posts mentioning these 5 luxurious manufacturers, reaching a staggering 554 million individuals. The analytics firm makes use of AI instruments to calculate this.
It mentioned different luxurious manufacturers like Gucci, Louis Vuitton, Prada and Versace have been additionally within the high 5 to obtain probably the most mentions from Indian influencers. The platform mentioned it captures Instagram, TikTok, and YouTube analytics. Versace, too, has a better earned media worth than others at $12.99 million.
About 154 posts solely featured one point out of Dior, whereas 51% of posts included 5 or extra mentions. This means that it’s significantly in style amongst trend influencers who showcase their every day outfits and embrace all of the manufacturers they’re sporting within the photograph. It additionally acquired mentions from 93 mega influencers (a complete of 6.5%), together with Anushka Sharma, Sonam Kapoor, Avneet Kaur and others.
Gucci secured the second place with 1,126 mentions, from 701 influencers. Celebrities equivalent to Alia Bhatt, Sonam Kapoor, Darshan Raval talked about the model.
What’s of be aware is that whereas Louis Vuitton had 936 posts made by 557 influencers, it has the best earned media worth of $30.36 million by means of these posts. Celebrities who talked about the model have been its home ambassador, Deepika Padukone, in addition to Urvashi Rautela and Sonam Kapoor.
Amongst these posts, 40% are within the type of reels, which is the preferred content material format in India. Moreover, 231 posts have been created by mega influencers with greater than 1 million followers. Probably the most appreciated submit is a carousel by Anushka Sharma, that includes a point out of Dior which garnered 4.2 million likes.
Up to date: 29 Jun 2023, 01:47 PM IST