NEW DELHI : Stuttgart-based luxurious automobile producer Mercedes Benz India witnessed 107% development in top-end car gross sales within the January-March interval. In response to the corporate over 1,700 items, priced at ₹1.5 crore or extra had been offered, grossing over ₹3,000 crore until Might, thus reinforcing its technique to deal with segments producing excessive secure returns.
At current, considered one of each 4 vehicles offered in India by the German auto main is a top-end car, up from 12% in 2018 and 22% in 2022. Globally, it offered 92,000 items of top-end fashions out of an total sale of over 500,000 automobiles in Q1 of 2023.
This phase consists of the GLS, S-Class, GLE Coupe, E63, EQS, S-Class Maybach, GLS Maybach, EQS and AMG G 63.
In response to business estimates, Mercedes Benz has an over 70% share of this class of luxurious automobiles in India.
The corporate on Thursday additionally introduced again the traditional SL (Tremendous Mild) nameplate to India, this time as an AMG, the AMG SL55.
Santosh Iyer, the managing director and chief govt, Mercedes Benz, mentioned the automobile has seen sturdy demand even earlier than launch, with 30 bookings up to now. The roadster was launched at an ex-showroom value of ₹2.35 crore. Iyer mentioned this would be the first SL developed totally by AMG, which provides to its enchantment for purchasers who search a bit of historical past earlier than the transition to electrical automobiles (EVs).
India is taken into account a strategic marketplace for Mercedes Benz, Iyer mentioned. Gross sales have surpassed the pre-covid file in 2022, he added. It’s aiming for double-digit development in 2023, with the primary quarter attaining a 17% improve. An enchancment in provides in Q2 will assist shut some pending deliveries of vehicles, on related development as final yr.
India’s strategic significance is prompting the automaker to allocate merchandise such because the GLE 63 and SL, solely for the nation.“Luxurious consumption in India can be maturing, and folks need fascinating merchandise, fascinating manufacturers to buy throughout classes. That additionally provides lots of promise again to our colleagues in Stuttgart, that it’s the appropriate marketplace for development,” Iyer mentioned. “A luxurious increase can be being reported globally. Though demand is large, many of those vehicles are handmade in Sindelfingen, Germany, the place there are constraints to extend capacities. So, I might say that to develop 25% shall be difficult when it comes to provide.”
Up to date: 22 Jun 2023, 11:35 PM IST