ZEE5 to premiere Salman Khan-starrer ‘Kisi Ka Bhai Kisi Ki Jaan’

ZEE5, the video streaming platform owned by Zee Leisure Enterprises Ltd has introduced the premiere of Salman Khan-starrer Kisi Ka Bhai Kisi Ki Jaan on 23 June. The movie directed by Farhad Samji additionally options Pooja Hegde, Daggubati Venkatesh, Jagapathi Babu, late actor Satish Kaushik, Vijender Singh, Jassie Gill, Raghav Juyal, Shehnaaz Gill, Vinali Bhatnagar, Siddharth Nigam and Palak Tiwari in distinguished roles. When launched for Eid this April, the motion drama had made Rs. 110.53 crore on the field workplace.

Final month, ZEE5 unveiled a slate of 111 subscription-driven titles to be launched over the subsequent 12 months. These can be produced in collaboration with firms reminiscent of Dharma Productions, Salman Khan Movies, Guneet Monga’s Sikhya Leisure, Bhanushali Studios, The Viral Fever (TVF), Goldie Behl’s Rose Audio Visuals, Applause Leisure, Sudhir Mishra, Vikas Bahl, Vivek Agnihotri, and Nagraj Manjule, amongst others. The platform had launched over 90 titles final 12 months too.

The return of Bollywood to the large display screen has meant an finish to the aggressive flip video streaming platforms had taken to amass movies for direct digital premieres, mentioned commerce consultants. Not solely have most movies, together with big-ticket, mass-market titles reminiscent of Coolie No.1 carried out under par, producers have additionally realised the returns are greater when a digital premiere follows a movie’s launch in theatres.

Platforms are not eager to amass movies for digital releases, which was the necessity of the hour in the course of the pandemic. Most companies wish to put money into constructing collection or unique movies as a substitute, the place they management the IP. The general price construction can also be beneficial for platforms once they fee an unique collection or movie as a substitute of buying them.

OTT platforms need to personal IPs via movies quite than paying a hefty premium for buying movies from outdoors that they’ll solely personal for 5 to seven years. Movies even have nice recall and might be watched in a single go.

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Up to date: 20 Jun 2023, 11:11 AM IST