Sikhya Leisure eyes theatrical presence after Oscar win

New Delhi: Movie manufacturing and distribution firm Sikhya Leisure led by Guneet Monga and Achin Jain might have garnered worldwide acclaim by profitable the Academy Award for Finest Documentary Brief Movie for The Elephant Whisperers, that toured the competition circuit earlier than streaming on Netflix, however is now additionally eyeing mainstream theatrical presence. The corporate that has about 5 movies in numerous levels of growth, intends to launch not less than one or two in theatres yearly.

Final month, Sikhya introduced a partnership with Karan Johar’s Dharma Productions to provide a number of tasks throughout characteristic movies and digital codecs. Their first collaboration, an internet sequence known as Gyaarah Gyaarah, will stream on ZEE5. The corporate has additionally partnered with Ektaa Kapoor’s Balaji Movement Photos on movies like Kathal and Pagglait, each of that are streaming on Netflix.

“We’d like to do theatrical movies, there’s a lot enjoyable in neighborhood viewing, the film-going expertise can by no means be taken away from cinemas. We need to have a look at, not less than one mission per yr that may have a bigger footprint and may afford the advertising spends wanted for theatres,” Monga stated in an interview with Mint. Whereas movies are developed in-house after which pitched to platforms or taken to theatres, internet sequence are an extended dedication and require funding from OTT providers, Monga stated. Whereas the thought is to do not less than considered one of every yearly throughout English, Hindi, Tamil and Malayalam, the work on internet exhibits typically pushes timelines. Aside from drama, Sikhya is an motion movie. Additional, its non-fiction slate will embrace a documentary on rapper Yo Yo Honey Singh for Netflix.

“We’re very cautious with what we do. Some years, we might do three movies or two or one however all of it must be significant and price everybody’s time whereas making enterprise sense. We develop the whole lot ourselves, we don’t actually make issues for a platform, we make issues that we like and that the Sikhya model is thought for, after which every movie finds its house” Monga stated.

To make certain, Sikhya that’s recognized for critically acclaimed titles akin to The Lunchbox and Masaan has lengthy struggled with the Indian theatrical ecosystem that favours large star movies and requires appreciable advertising spends to seize viewer eyeballs.

“At Sikhya, we’ve all the time executed impartial movies, we’ve by no means executed large star forged movies, so for us, it was all the time a stretch to do advertising, go to theatres and wrestle for exhibits. For a manufacturing firm like ours which has celebrated doing first-time director or actor movies and impartial cinema and dramas, that’s the entry we had. Within the means of democratizing content material, OTTs have definitely performed a really large function. The corporate has all the time been pushing for native tales that journey and the approaching of OTT has solely empowered us as a result of we will proceed to unfold our wings,” Monga stated. Sikhya that has a workforce of 20-25 builders who sift by means of script submissions, can be elevating capital to be able to stabilize operations and develop, she added.

As mid-budget dramas wrestle for area and a focus put up covid, Sikhya says the corporate is conscious of those problem however prefers to not change the way it views its mission decisions because the platform of distribution stays a separate dialogue. For example, the corporate had made comedy drama Pagglait for theatres however needed to stream it straight on Netflix as an alternative.

“There’s a fixed dialog that there was a behaviour change put up covid the place persons are conscious they may get to see a movie inside 4 to 6 weeks on OTT. So that they solely need to step out for spectacles. We desperately want content-driven movies to work in theatres the way in which they did pre-covid. All of us need to work strategically to convey these folks again and make that community-viewing expertise particular. On this age of so many choices, that’s a problem,” Jain agreed including that the opposite large change has been the exponential improve in F&B costs in theatres.

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Up to date: 19 Jun 2023, 12:02 PM IST