ZEE5 publicizes new film addition to AVoD slate

ZEE5, the video streaming platform owned by Zee Leisure Enterprises Ltd, has introduced an addition to its AVoD (promoting video-on-demand) slate with the movie Lakadbaggha that can premiere on 30 June 2023. Produced by First Ray Movies, the movie is directed by Victor Mukherjee and stars names like Anshuman Jha, Ridhi Dogra, Milind Soman and Paresh Pahuja in pivotal roles. It will likely be free to stream on the platform.

Earlier this month, ZEE5, unveiled a slate of 111 subscription-driven titles to be launched over the subsequent 12 months. These can be produced in collaboration with firms equivalent to Dharma Productions, Salman Khan Movies, Guneet Monga’s Sikhya Leisure, Bhanushali Studios, The Viral Fever (TVF), Goldie Behl’s Rose Audio Visuals, Applause Leisure, Sudhir Mishra, Vikas Bahl, Vivek Agnihotri, and Nagraj Manjule, amongst others. The platform had launched over 90 titles final yr too.

The road-up options sequels of unique collection together with Sunflower season two, Taj: Reign of Revenge, TVF’s Humorously Yours season three and Aam Aadmi Household season 4, The Kashmir Information Unreported, Duranga season two, Mithya season two, The Damaged Information season two, Guneet Monga’s Gyarah Gyarah (11:11), Sudhir Mishra’s Crime Beat, direct-to-digital films Manoj Bajpayee’s Sirf Ek Bandaa Kaafi Hai and Silence 2, Nawazuddin Siddiqui’s Haddi and Love is Blind, Pankaj Tripathi’s Kadak Singh and Huma Qureshi’s Tarla. In addition to, the platform may also stream Sunny Deol’s Gadar 2 publish its theatrical launch; and regional titles like Vetrimaaran and Vijay Sethupathi’s Viduthalai – Half 1, Arya’s Kathar Basha Endra Muthuramalingam and Nagraj Manjule’s Ghar Banduk Biryani.

Whereas not reaching the type of development seen throughout the pandemic, the platform ended 2022 with 119 million month-to-month lively customers globally (throughout AVoD and SVoD choices) with double-digit development in subscription and income.

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Up to date: 15 Jun 2023, 10:45 AM IST