BCCI has banned these manufacturers from sponsoring Group India

The Board of Management for Cricket in India (BCCI) has invited tenders from companies for the lead sponsorship rights of the nationwide cricket workforce. This transfer comes after ed-tech firm BYJU’s determined to terminate their $35 million cope with the board, citing a discount in branding expenditure as the explanation.

Additionally Learn: Pakistan seeks BCCI’s ‘written assure’ to PCB on India’s 2025 CT participation

The Indian cricket workforce’s jerseys have featured BYJU’s prominently because the lead sponsor throughout all three codecs of the sport. Nonetheless, with BYJU’s stepping away, the BCCI has initiated the method to discover a new lead sponsor. The board has launched an Invitation to Tender (ITT) for events to bid for this prestigious alternative.

“Any social gathering wishing to submit a bid is required to buy the ITT. Nonetheless, solely these satisfying the eligibility standards set out within the ITT and topic to the opposite phrases and circumstances set out therein, shall be eligible to bid. It’s clarified that merely buying the ITT doesn’t entitle any individual to bid,” BCCI wrote in an announcement.

Additionally Learn: Asia Cup 2023: BCCI denies claims of accepting PCB’s hybrid mannequin, says ‘closing choice after…’

The bid for sponsorship rights is anticipated to attract important consideration, particularly with the upcoming ODI World Cup scheduled to happen in India later this 12 months. The lead sponsor’s identify will adorn the entrance of the Indian cricket workforce’s jersey, offering unparalleled visibility and publicity.

The BCCI lately introduced its partnership with famend sportswear large Adidas, securing them because the official package sponsor for the Indian cricket workforce. With the addition of the lead sponsor, each model names might be prominently displayed on the workforce’s jerseys.

BCCI bans sure manufacturers

Sure model classes have been deemed prohibited for the sponsorship rights. These manufacturers can’t bid for being the title sponsor for Group India. 

These embody athleisure and sportswear producers, alcohol merchandise, betting corporations, cryptocurrency entities, actual cash gaming platforms (excluding fantasy sports activities gaming), tobacco manufacturers, and people related to offensive content material similar to pornography or public ethical offence. 

Catch all of the Sports activities Information and Updates on Reside Mint. Obtain The Mint Information App to get Each day Market Updates & Reside Enterprise Information.
Extra Much less

Up to date: 15 Jun 2023, 11:47 AM IST