American streaming platform Netflix will premiere the second half to Break Level, a documentary collection produced in a collaboration with the Affiliation of Tennis Professionals (ATP), and Ladies’s Tennis Affiliation (WTA) to present a behind-the-scenes have a look at the gamers and tournaments of the ATP Tour and WTA Tour, on 21 June.
At the same time as fiction properties, each net reveals and flicks, dominate video-on-demand (VoD) screens, a bunch of streaming platforms and content material creators are more and more laying their bets on non-fiction, native Indian content material.
With the success of Bigg Boss and Shark Tank on Voot and SonyLIV, respectively, a rising variety of streaming providers are tapping the non-fiction style to widen their viewers base. They’re drawing viewers by means of unique non-fiction reveals in addition to by onboarding actuality reveals showing on TV channels on to digital platforms.
Sony’s Shark Tank India and Viacom18’s Bigg Boss had notched spectacular viewership on-line, aided by exhaustive advertising campaigns.
ALTBalaji and MX Participant had give you Kangana Ranaut’s Lock Upp that had garnered important viewership. Viacom18 additionally had a comedy sport present The Khatra Khatra Present that premiered on its OTT platform Voot forward of tv.
Media business specialists stated non-fiction might see newer codecs on streaming platforms and marquee properties might draw audiences sitting on the fence to subscribe to those providers.
“With the rise of streaming providers, audiences at this time have the chance to take pleasure in undeniably genuine and numerous tales throughout codecs from all over the world. Our non-fiction content material presents a possibility for viewers to expertise and look at new cultures and concepts,” a Netflix spokesperson had stated in an earlier interview, and added that in India, the service is innovating with codecs throughout comedy, actuality and documentaries.
Up to date: 14 Jun 2023, 11:03 AM IST