Charting the course: Seven tendencies shaping the media panorama

JioCinema, which debuted this 12 months because the official streaming platform of the Indian Premier League, obtained 32 million concurrent views for the ultimate match final month. This determine, a probable report for a reside occasion, marks a giant second for India’s over-the-top (OTT) streaming revolution. This medium will probably lead India’s media and leisure business into the approaching years as high-speed web reaches extra residents. Within the subsequent couple of years, India’s media consumption is ready to develop much more digital, pushed by subscriptions, and by regional languages. But, count on legacy platforms to have the ability to maintain some floor. Mint explores the tendencies which are shaping the business.

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Graphic; Mint

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Up to date: 15 Jun 2023, 12:36 AM IST