Honda has launched the Elevate SUV particularly designed for the Indian market. This marks the primary of 5 SUVs that Honda intends to introduce in India by 2030. Clients will have the ability to e book the Honda Elevate beginning subsequent month, and the official launch is scheduled to happen earlier than the festive season begins.
Autocar India reported that the automaker has unveiled an bold product technique for the Indian market. As per the publication, the corporate goals to introduce a powerful lineup of 5 SUV fashions by 2030. India won’t solely function a major marketplace for the Elevate SUV but in addition emerge as an important export middle for this explicit mannequin within the coming years. Moreover, Honda Automobiles India has outlined plans to launch an electrical variant of the Elevate throughout the subsequent three years.
Honda had beforehand introduced its technique to introduce a brand new mannequin yearly in India, encompassing hybrid and electrical autos. In an effort to strengthen the Honda model within the nation, the corporate is as soon as once more assessing the feasibility of importing premium fashions by the Fully Constructed Unit (CBU) and Fully Knocked Down (CKD) routes.
Reportedly, the corporate’s foray into the midsize SUV class comes at a time when SUVs have taken a dominant place available in the market, accounting for over 40 % of whole gross sales. Positioned throughout the midsize SUV market, which has emerged because the second largest sub-segment, the Honda Elevate will immediately compete in opposition to widespread fashions such because the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara.
Honda views the Elevate as an important addition to its product lineup for the Indian market. Alongside the Metropolis and Amaze fashions, the Elevate will function the third key pillar in Honda’s technique, enabling the corporate to additional set up its presence on this quickly rising phase.
“Regardless of important challenges, India has confirmed its energy and continues to stay the quickest rising market on this planet. We have now an enormous recognition within the sedan phase and hope to translate that into the SUV phase. Elevate is the right city SUV,” stated Takuya Tsumura, president and CEO of Honda Automobiles India.
Up to date: 07 Jun 2023, 10:22 AM IST