Badminton participant PV Sindhu has signed Cornerstone Sport as her expertise administration company, transferring from Baseline Ventures.
The 2-time Olympic medalist has develop into a worldwide icon and an inspiration to tens of millions of younger followers world wide, Cornerstone Sport stated. “Her performances on the court docket, together with profitable a silver medal on the 2016 Rio Olympics and a bronze medal on the 2020 Tokyo Olympics, have catapulted her to the head of the game,” the corporate stated.
Sindhu was conferred with the Arjuna Award, and the Padma Bhushan award in 2021 for her bronze medal-winning marketing campaign at Tokyo Olympics 2020. She grew to become the primary Indian lady to win two Olympic medals.
“Cornerstone Sport has a monitor report of managing high athletes and serving to them construct profitable careers each on and off the sector. I’m assured that their experience and assets will additional improve my model and business endeavors,” Sindhu stated.
Jogesh Lulla, chief working officer of the corporate stated: “PV Sindhu’s standing as a real icon in Indian sports activities and one of many world’s most proficient and achieved athletes is unquestionable. Her unimaginable achievements on and off the court docket are a results of her unparalleled expertise, willpower, and unwavering focus. She is going to proceed to attain exceptional success each as an athlete and as a job mannequin for individuals world wide.”
Sports activities media spends, sponsorships on the bottom and celeb endorsements raked in a complete income of ₹14,209 crore within the final yr, registering a 49% soar over 2021.
Of this, sports activities sponsorship noticed the largest upswing, growing to ₹5,907 crore with a development of 105%, discovered a report by GroupM titled ‘Sporting Nation within the Making’.
Up to date: 31 Could 2023, 12:40 PM IST