Tv monitoring company Broadcast Viewers Analysis Council India (BARC) has introduced the appointment of Dolly Jha as chief of product and analysis.
Jha is a postgraduate in administration from IRMA (Institute of Rural Administration, Anand) and has an expertise of shut to 3 a long time throughout corporations like Kantar, ITC Meals and Nielsen. She has labored throughout sectors akin to client analysis, viewers measurement, media analytics, ROI measurement and innovation analysis.
Previous to becoming a member of BARC India, Jha was related to Nielsen for 13 years the place she held a number of management roles. Her final function was as managing director for Nielsen Media – India. On the agency, she led massive viewers measurement mandates for a number of trade our bodies. Jha has additionally been concerned with the launch of assorted options within the digital measurement house in India and has labored extensively with broadcasters, businesses and publishers.
“I’m excited to affix BARC India because the chief of product and analysis. BARC at the moment runs the most important viewers measurement system on this planet. I’m trying ahead to contributing to BARC by evolving the measurement additional to fulfill the rising wants of stakeholders,” Jha mentioned in a press release.
Nakul Chopra, chief government officer, BARC India mentioned Jha will expectedly deliver worth to the corporate’s eco-system, each from the angle of working again from its output, to enhance enter high quality and, over time in serving to construct worth added companies that can profit all its subscribers. “Each these very important features are new capabilities that we search so as to add to BARC – given her huge expertise, I can not consider a frontrunner extra suited to this function. In her stint at Nielsen, Dolly already has deep publicity and understanding of what BARC does – I’m assured that this can augur for an especially fulfilling partnership,” Chopra mentioned in a press release.
Up to date: 23 Might 2023, 12:25 PM IST