The Board of Management for Cricket in India (BCCI) introduced on Might 22 that the Indian nationwide cricket crew had secured a brand new package sponsorship take care of the famend German sportswear powerhouse, Adidas.
Whereas particular monetary particulars and the length of the contract weren’t disclosed, this improvement marks a major milestone within the partnership between Adidas and the Indian cricket crew.
Speculations surrounding this highly-anticipated collaboration had been circulating within the Indian media for a while, and BCCI Secretary Jay Shah took to Twitter to verify the information.
“I am happy to announce @BCCI’s partnership with @adidas as a package sponsor,” Shah tweeted.
“We’re dedicated to rising the sport of cricket and couldn’t be extra excited to accomplice with one of many world’s main sportswear manufacturers. Welcome aboard, @adidas.”
Following the termination of the three-year settlement between the Board of Management for Cricket in India (BCCI) and world sportswear big Nike in 2020, a brand new period commenced with the signing of a partnership between the BCCI and MPL Sports activities, the sports activities merchandise model of Cellular Premier League.
“The partnership leads us to a brand new frontier for Workforce India and for sports activities merchandising within the nation. We look ahead to working with a younger Indian model like MPL Sports activities to faucet the potential that this sphere holds. This partnership goals at facilitating entry to high-quality Indian cricket fan merchandise, together with the coveted Indian cricket crew jersey for cricket followers not simply within the nation however globally,” Secretary Shah mentioned at the moment.
Nevertheless, the affiliation between the BCCI and MPL Sports activities concluded sooner than anticipated, prompting an interim sponsorship take care of the makers of famend clothes model Killer Denims.
The MPL deal was legitimate until the top of December 2023. MPL was to pay the BCCI ₹65 lakh per match and ₹3 crore per 12 months because the merchandise accomplice (a complete of ₹9 crore).
Nevertheless, MPL began on the lookout for a substitute in 2022 itself because it discovered it difficult to proceed with the deal.
In line with studies, the contract between the BCCI and Killer Denims is ready to run out on Might 31.