New Delhi: Netflix, the American streaming platform, will premiere Virupaksha, a Telugu-language supernatural horror thriller movie, on 21 Might. It options Sai Dharam Tej, Samyuktha Menon, Sunil, Rajeev Kanakala, Brahmaji, Ajay and Ravi Krishna in main roles.
Video streaming platforms are more likely to supply 50-60% of the budgets to southern language content material, with these programmes seeing a lot traction, accounting for 30% of OTT viewership, stated trade consultants.
Movies like RRR, Beast, and Jana Gana Mana have been massive hits on Netflix, and Amazon Prime Video noticed excessive curiosity for its Tamil unique Suzhal.
Producers and executives additionally stated the opposite benefit is southern originals are simple to place collectively as expertise prices should not as excessive as Hindi content material. It’s estimated that fifty% of general subscription progress in 2022 got here from the 5 markets down south.
RRR (on ZEE5, Netflix and Disney+ Hotstar), Karthikeya 2, Valimai and Bimbisara have been watched probably the most and thrillers similar to Vilangu and Recce have been effectively acquired together with comedies like Aha Naa Pellanta in addition to Howdy World. RRR, in truth, was the most well-liked movie from India on Netflix globally.
Inside its first 4 weeks on the service, the movie was seen for over 73 million hours internationally with greater than two-thirds of viewing coming from exterior India. Vijay-starrer Beast featured within the weekly High 10 in 13 nations on Netflix whereas Telugu movie Shyam Singha Roy trended on the India High 10 row for movies for 9 weeks and within the World High 10 row for movies for 2 weeks in 11 nations similar to Bahrain, Bangladesh, Oman, Qatar, amongst others. Aside from massive, tentpole movies, smaller southern titles have additionally damaged out, with Jaya Jaya Jaya Hey, Love Right this moment and Rorschach standing out as examples.
Up to date: 18 Might 2023, 10:27 AM IST