Amazon Prime Video to launch Vidya Balan-starrer ‘Neeyat’ in cinemas

New Delhi: Amazon Prime Video’s new co-production with Abundantia Leisure titled Neeyat starring Vidya Balan, will launch in cinemas on 7 July. The movie has been directed by Anu Menon.

Amazon has additionally tied up with Karan Johar’s Dharma Productions and Leo Media Collective for a movie starring Vicky Kaushal within the lead, which can launch in cinemas on 25 August. The untitled enterprise has been directed by Anand Tiwari and produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, Amritpal Singh Bindra and Anand Tiwari. The movie will even characteristic Triptii Dimri and Ammy Virk in pivotal roles.

The Vicky Kaushal-starrer is the second theatrical co-production that Prime Video has partnered with Dharma Productions on, after Sidharth Malhotra-starrer Yodha. The streaming service had earlier co-produced Akshay Kumar’s Ram Setu.

“Our purpose is to serve our numerous clients in India with native tales that they will get pleasure from on any display screen of their selection. We’re dedicated to the expansion of the Indian movie business and our latest foray into co-productions is an ideal instance of this,” Gaurav Gandhi, vp, Prime Video, APAC had stated in an earlier assertion. “Our affiliation with Dharma for theatrical co-productions is an ideal extension of our current deep affiliation that features licensed films, direct-to-service premieres and Indian Originals throughout each sequence and movies,“ Gandhi had added.

In a latest interview, Sushant Sreeram, nation director, Prime Video, India had stated the thought is to programme nice tales for patrons and we work backwards from there to find out the mannequin of engagement. “It additionally relies upon upon what stage we become involved in a mission. During the last three years, our content material method sits between films that go to theatres after which come to the service, direct-to-service films that we introduced in throughout the pandemic and proceed to search for alternatives for, and at last co-productions. We launched Ram Setu in cinemas final 12 months and have extra films lined up, two with Dharma Productions and one with Abundantia Leisure. These will all have a theatrical run after which completely premiere on Prime Video,” Sreeram had added.

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Up to date: 17 Might 2023, 11:16 AM IST