Dharma Productions’ ‘Yodha’ to launch on 15 September

Karan Johar’s motion franchise Yodha starring Sidharth Malhotra, Disha Patani and Raashii Khanna, co-produced by Amazon Prime Video, will launch in cinemas on 15 September. The movie has been directed by Pushkar Ojha and Sagar Ambre.

Lately, Johar’s Dharma Productions partnered with Viacom18 Studios, a part of media and leisure conglomerate Viacom18 Media Pvt. Ltd, on 4 movies, together with Johar’s directorial enterprise Rocky Aur Rani Ki Prem Kahani starring Dharmendra, Jaya Bachchan, Shabana Azmi, Ranveer Singh and Alia Bhatt; Raj Mehta-directed Jug Jugg Jeeyo starring Anil Kapoor, Neetu Singh Kapoor, Varun Dhawan and Kiara Advani, Govinda Naam Mera starring Vicky Kaushal and Shakun Batra’s Gehraiyaan starring Deepika Padukone, Ananya Panday, Siddhant Chaturvedi and Dhairya Karwa.

To make sure, Bollywood has realized the worth of increasing their movie franchises past simply characteristic movie. Director S.S Rajamouli’s Baahubali has now morphed right into a digital present, moreover the animated collection Baahubali: The Misplaced Legends aired on Amazon Prime Video. Reliance Leisure co-producer of Ajay Devgn’s motion movie collection Singham has introduced out Little Singham, its animation collection on Discovery TV because the upcoming elements to superhero movie franchise Brahmastra have been introduced.

A whole lot of it, filmmakers say, has to do with the inspiration gained from Hollywood and its age-old franchises like these within the Marvel Universe.

“Hollywood has definitely been the pioneer of franchises and superhero films which persistently ship box-office success across the globe,” Apoorva Mehta, chief government officer, Dharma Productions had instructed Mint in an earlier interview. “The Indian media panorama is evolving at an unprecedented price with the buyer possessing entry to a number of avenues for consuming content material. It was solely a matter of time earlier than the Indian movie trade inadvertently branched out and invested in franchises or large-scale occasion movies.”

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Up to date: 10 Might 2023, 11:09 AM IST