Amazon Prime Video to stream Hollywood movie ‘Air’

New Delhi: Amazon Prime Video will stream Air, a biographical sports activities drama movie directed by Ben Affleck, on 12 Might. It stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker and Viola Davis.

Viewership of worldwide content material on over-the-top (OTT) video streaming platforms in India has practically doubled in 2022 as audiences took to authentic and dubbed variations of English, Turkish, Spanish and Korean exhibits and movies.

Viewers have turn into more and more language-agnostic owing to the dubbing and subtitling of worldwide exhibits fashionable for high-quality storytelling and manufacturing, mentioned streaming providers companies. Many providers additionally used social media influencers and Bollywood stars to market these exhibits in India over the previous yr.

In keeping with media consulting agency Ormax, probably the most seen worldwide sequence final yr embody Home of the Dragon (28.2 million) and Moon Knight (23.4 million) beating the earlier yr’s report of 19.3 million by Hawkeye. All three exhibits are on Disney+Hotstar.

“Indian viewers have excessive curiosity and urge for food for nice world and native content material. Tales are common and streaming with its innate skill to transcend bodily boundaries has allowed audiences throughout the globe to expertise them in a language they like. Individuals are inherently culturally curious, intrigued by tales from world wide,” a Netflix spokesperson had mentioned in an earlier interview.

One other essential facet of tales travelling world wide has been the acceptance of subtitles and dubs, the individual had mentioned, including that the platform dubs and subtitles exhibits and movies in as much as 37 languages.

Worldwide TV exhibits and movies which have trended on the India Prime 10 row final yr on Netflix embody All of us are Useless, Stranger Issues 4, Pink Discover, Bridgerton Season 2, DAHMER: Monster- The Jeffrey Dahmer Story and Don’t Look Up.

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Up to date: 09 Might 2023, 10:35 AM IST