ZEE5 to stream new authentic movie ‘Bandaa’

ZEE5, the video streaming platform owned by Zee Leisure Enterprises Ltd, will stream a brand new authentic movie known as Bandaa starring Manoj Bajpayee.

Bandaa is a courtroom drama backed by Vinod Bhanushali’s Bhanushali Studios Ltd, Zee Studios and Suparn S Varma, directed by Apoorv Singh Karki and written by Deepak Kingrani.

Video streaming platforms are inserting large bets on producing authentic movies, with Amazon Prime having launched Majaa Ma starring Madhuri Dixit, Disney’s Star Studios promising to make them for its digital platform, Disney+ Hotstar, and Netflix lining up movies with Vishal Bhardwaj, Sujoy Ghosh and Zoya Akhtar.

Each homegrown and overseas streaming companies mentioned movies are faster to provide, film-writing expertise is available, and viewers are extra inclined to observe them. In consequence, world viewing of Indian cinema was up 50% within the first half of 2022 on Netflix in comparison with the identical interval in 2021. Apart from, the price of buying movies launched in theatres is steep, making authentic movies extra financially possible.

Platforms are now not eager to amass movies for digital releases, which was the necessity of the hour through the pandemic. Most platforms need to put money into constructing sequence or authentic movies as a substitute, the place they management the IP. The general value construction can also be beneficial for platforms after they fee an authentic sequence or movie as a substitute of buying them.

To make certain, the renewed deal with authentic movies relies on viewers suggestions. India has the best share of movie viewing on the planet for Netflix. International movies comparable to The Grey Man, Pink Discover, The Adam Mission, and Don’t Look Up have discovered traction within the nation together with subtitles and dubs in Hindi, Tamil and Telugu.

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Up to date: 04 Might 2023, 08:13 AM IST