PVR Inox builds on premium codecs with new IMAX, MX 4D cinemas

The newly merged exhibition entity PVR Inox has introduced the launch of a six-screen multiplex in New Delhi. The brand new multiplex positioned at Vishal Enclave in Rajouri Backyard options two premium codecs, IMAX and MX 4D, the third of its type within the metropolis.

The brand new cinema takes the PVR Inox rely in New Delhi to a complete of 25 cinemas throughout 97 screens. With this opening, PVR Inox expands its presence in north India with a complete of 449 screens in 102 properties.

“With a view to make cinema-going as an out-of-home leisure extra experiential, we now have launched the third IMAX and MX 4D codecs for Delhites. We’re dedicated to spreading the multiplex expertise to each a part of our nation and inside underpenetrated pockets in every metropolis to offer quick access to audiences for a world class film going expertise,” Sanjeev Kumar Bijli, govt director, PVR Inox Ltd mentioned in a press release.

PVR Inox has opened 58 screens throughout 9 properties in 9 cities because the merger. In March final yr, the boards of PVR Ltd and Inox Leisure Ltd authorized an all-stock merger of the businesses to create India’s largest movie exhibition entity with a community of greater than 1,500 screens. Whereas current multiplex screens will retain their manufacturers, new cinemas opened put up the merger shall be branded as PVR Inox. The merged entity shall be named PVR Inox Ltd.

With the pandemic having devastated the movie exhibition enterprise, the post-merger income of the 2 corporations fell under 1,000 crore, the restrict below which corporations shouldn’t have to hunt approval from the antitrust regulator.

Catch all of the Business Information, Banking Information and Updates on Stay Mint. Obtain The Mint Information App to get Day by day Market Updates.
Extra Much less

Up to date: 04 Could 2023, 08:31 AM IST