Round 80% iPhone customers personal an Apple Watch within the US: Report

A current research by Counterpoint Analysis exhibits that Apple Watch has the ‘highest stickiness for any smartwatch model’ within the US. In line with the research, roughly 80% of iPhone customers within the US personal an Apple Watch.

“Apple and iOS dominate the US smartphone market and iPhone customers usually tend to undertake different Apple merchandise because of their superior interoperability,” mentioned analysis analyst Matthew Orf.

“In line with Apple Watch customers, probably the most important cause for choosing their present smartwatch was that they just like the model,” Orf added.

Google Pixel customers come second within the record with virtually 71% Pixel cellphone homeowners stating that they personal a Google Pixel Watch. In line with Counterpoint Analysis, solely 40% Samsung cellphone customers use a Samsung Galaxy Watch.

As per the report, Apple offered about one Apple Watch for each three iPhones within the fourth quarter of 2022. The corporate managed to realize a 56% share of the US smartwatch market in 2022. Samsung, then again, offered just one Galaxy Watch for each 10 Galaxy smartphones within the US.

As per the survey respondents, well being and exercise monitoring, notification entry, and messaging and calling are the highest three smartwatch options that one seems to be for. 77 per cent of the respondents said that Apple was probably the most most popular model for his or her subsequent smartwatch.

“The share of respondents prepared to pay $500 or extra for his or her subsequent smartwatch was double the share of those that said they spent $500 or extra on their present smartwatch, suggesting rising ASPs for the phase,” the report talked about.

In line with senior analyst Arushi Chawla “Smartwatch customers are overwhelmingly glad with their units, citing well being and health monitoring, in addition to notification entry, as central makes use of. This means that there’s room to coach customers on the advantages of smartwatches in on a regular basis life and additional drive the adoption of the shape issue.”

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