HDFC Financial institution launches digital distribution platform for its brokers and companions

MUMBAI : HDFC Financial institution on Monday stated it has launched digital distribution platform HDFC Financial institution Good Saathi to attach enterprise correspondents (BCs) and enterprise facilitators (BFs) to the financial institution.

 “This launch marks a big milestone in HDFC Financial institution’s mission to supply revolutionary options that cater to the evolving wants of its prospects. This community of enterprise correspondents and enterprise facilitators will increase monetary inclusion by taking banking services and products to the final mile,” it stated in an announcement. 

HDFC Financial institution Good Saathi was launched in Delhi by Vivek Joshi, secretary, Division of Monetary Providers, and Smita Bhagat, group head, authorities and institutional enterprise, alternate banking channels and partnerships, inclusive banking group and start-ups, HDFC Financial institution. Mukesh Bansal, joint secretary, Division of Monetary Providers, and senior executives Dinesh Luthra and Ajay Sharma from HDFC Financial institution had been additionally current, the lender stated.

 “HDFC Financial institution Good Saathi will contribute by making banking services and products out there, particularly credit score for rural prospects, which is able to assist in the event of our nation. Nonetheless, there are nonetheless behavioural modifications which can be required throughout some buyer segments like farmers transacting at mandis, to make cashless India an even bigger success,” stated Joshi.

Bhagat stated that over the following 12-18 months the financial institution plans to succeed in two lakh villages via a mix of branches and agent community. 

 “The launch of this platform is a vital step in direction of assembly this goal. The prosperity of rural India, the place about 70% of our individuals stay, is integral to realising the imaginative and prescient of $5 trillion financial system,” stated Bhagat.

Enterprise correspondents have historically centered totally on opening accounts and transactions. The lender stated Good Saathi will allow its brokers to supply over 40 banking services and products, together with mortgage merchandise. 

 “It will assist in enhanced revenue technology for the brokers and likewise assist prospects to entry simple credit score. The platform will even increase capability constructing for brokers and additional monetary literacy for patrons,” it stated. 

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Up to date: 01 Might 2023, 06:58 PM IST