ZEE5 to stream Malayalam movie ‘Pakalum Paathiravum’

New Delhi: ZEE5, the video streaming platform owned by Zee Leisure Enterprises Ltd, will premiere Malayalam movie Pakalum Paathiravum on 28 April. The film stars Kunchacko Boban, Rajisha Vijayan, Guru Somasundaram, Manoj Okay.U. and Seetha in distinguished roles and is a household thriller.

Video streaming platforms are more likely to supply 50-60% of the budgets to southern language content material, with these programmes seeing a lot traction, accounting for 30% of OTT viewership, mentioned trade consultants.

Movies like RRR, Beast, and Jana Gana Mana had been large hits on Netflix, and Amazon Prime Video noticed excessive curiosity for its Tamil unique Suzhal.

Producers and executives additionally mentioned the opposite benefit is southern originals are straightforward to place collectively as expertise prices will not be as excessive as Hindi content material. It’s estimated that fifty% of general subscription progress in 2022 got here from the 5 markets down south.

RRR (on ZEE5, Netflix and Disney+ Hotstar), Karthikeya 2, Valimai and Bimbisara had been watched probably the most and thrillers reminiscent of Vilangu and Recce have been properly obtained together with comedies like Aha Naa Pellanta in addition to Whats up World. RRR, in reality, was the preferred movie from India on Netflix globally.

Inside its first 4 weeks on the service, the movie was seen for over 73 million hours internationally with greater than two-thirds of viewing coming from outdoors India. Vijay-starrer Beast featured within the weekly Prime 10 in 13 international locations on Netflix whereas Telugu movie Shyam Singha Roy trended on the India Prime 10 row for movies for 9 weeks and within the International Prime 10 row for movies for 2 weeks in 11 international locations reminiscent of Bahrain, Bangladesh, Oman, Qatar, amongst others. Other than massive, tentpole movies, smaller southern titles have additionally damaged out, with Jaya Jaya Jaya Hey, Love In the present day and Rorschach standing out as examples.

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Up to date: 28 Apr 2023, 11:48 AM IST