Viacom18 secures HBO deal in India for ₹1,000cr

The deal additionally consists of rights for Viacom18’s common tv channels, and a number of the content material is more likely to be aired on its English leisure channels.

The transfer augurs effectively for Warner Bros Discovery, which has put the India launch of its streaming platform Max on maintain.

Warner Bros. Discovery declined to remark, and Viacom18 didn’t reply to Mint’s queries on the scale of the deal, however an individual conscious of the matter stated that originally, Warner Bros Discovery was asking for $150 million for a three-year deal, however got here right down to round $120 million after a number of rounds of negotiations.

By the way, Disney Star, the Indian unit of the Walt Disney Co., on 31 March ended its longstanding content material take care of Warner Bros. Discovery for HBO Originals, ensuing within the elimination of 144 reveals, together with widespread titles like Recreation of Thrones, Home of the Dragon, The Final of Us, and Succession, from Disney+ Hotstar.

Mint had reported that Warner Bros. Discovery was asking for $10 million a yr for a five-year deal, which Disney+ Hotstar, at present taking a look at profitability, didn’t deem helpful sufficient.

The take care of Viacom18 shouldn’t be restricted to HBO Originals but in addition consists of content material from HBO’s TV library in addition to Warner Bros. Tv sequence.

As a part of the deal, the content material will premiere in India on the identical day because the US.

“Warner Bros. Discovery’s manufacturers are extremely widespread throughout India, and we’re happy to accomplice with Viacom18 to deliver our premium HBO, Max Authentic and Warner Bros. content material to native followers. This new settlement demonstrates our dedication to South Asia as we search to entertain audiences throughout extra platforms and additional strengthens the dimensions of our regional enterprise as a complete,” Clement Schwebig, president, India, Southeast Asia, and Korea, Warner Bros. Discovery, stated in a press release.

Whereas JioCinema is at present streaming the Indian Premier League (IPL) without cost, it’s anticipated to place all English language content material behind a paywall. “We at the moment are on a mission to construct a vacation spot for leisure for all Indians. The strategic partnership with Warner Bros. Discovery is a giant milestone in our journey to supply the perfect of Hollywood content material to our elite shoppers… this partnership permits us to create the perfect and probably the most complete vacation spot for our customers,” stated Ferzad Palia, head, SVoD and worldwide enterprise, Viacom18.

The deal consists of present and future seasons of HBO’s sequence comparable to Home of The Dragon, The Final of Us, Succession and The White Lotus, and returning seasons of True Detective: Night time Nation, Euphoria, Profitable Time: The Rise of the Lakers Dynasty and Perry Mason. Additionally featured as a part of the settlement are HBO Authentic sequence, together with The Idol, White Home Plumbers, The Sympathizer and The Regime. As well as, HBO’s sequence and documentaries, together with Recreation of Thrones, Intercourse & The Metropolis, Massive Little Lies, Chernobyl and Veep, might be obtainable for customers.

Max Authentic sequence together with, And Simply Like That…, Peacemaker, and The Flight Attendant, premieres comparable to Dune: The Sisterhood, The Batman spinoff The Penguin, and Duster, from J.J. Abrams and LaToya Morgan, in addition to Warner Bros. Tv sequence like East New York and Gotham Knights, are additionally a part of the providing.

Future Warner Bros. motion pictures and the movie library, together with the Harry Potter, Lord of the Rings and DC Universe motion pictures, as effectively children’ animation titles like Dexter’s Laboratory and Tom and Jerry Children will even be obtainable on JioCinema.

In July final yr, Amazon Prime Video signed a one-year take care of Warner Bros. Discovery to supply a slate of 11 HBO Max Authentic sequence and 10 HBO Max authentic options solely on the service for Prime members in India because it seemed to broaden its catalogue of English leisure. With Warner Bros. Discovery signing an unique take care of Viacom18, the take care of Prime Video shouldn’t be anticipated to be renewed.

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Up to date: 27 Apr 2023, 11:50 PM IST