Netflix to stream Telugu movie ‘Dasara’

New Delhi: Netflix, the American streaming platform, will premiere Dasara, a Telugu-language interval motion drama written and directed by Srikanth Odela starring Nani, Keerthy Suresh, Dheekshith Shetty, Shine Tom Chacko, Samuthirakani, Sai Kumar and Poorna.

Video streaming platforms are prone to supply 50-60% of the budgets to southern language content material, with these programmes seeing a lot traction, accounting for 30% of OTT viewership, stated business consultants.

Movies like RRR, Beast, and Jana Gana Mana had been large hits on Netflix, and Amazon Prime Video noticed excessive curiosity for its Tamil unique Suzhal.

Producers and executives additionally stated the opposite benefit is southern originals are straightforward to place collectively as expertise prices will not be as excessive as Hindi content material. It’s estimated that fifty% of total subscription development in 2022 got here from the 5 markets down south.

RRR (on ZEE5, Netflix and Disney+ Hotstar), Karthikeya 2, Valimai and Bimbisara had been watched essentially the most and thrillers equivalent to Vilangu and Recce have been properly acquired together with comedies like Aha Naa Pellanta in addition to Howdy World. RRR, in actual fact, was the preferred movie from India on Netflix globally.

Inside its first 4 weeks on the service, the movie was considered for over 73 million hours internationally with greater than two-thirds of viewing coming from outdoors India. Vijay-starrer Beast featured within the weekly Prime 10 in 13 international locations on Netflix whereas Telugu movie Shyam Singha Roy trended on the India Prime 10 row for movies for 9 weeks and within the International Prime 10 row for movies for 2 weeks in 11 international locations equivalent to Bahrain, Bangladesh, Oman, Qatar, amongst others. Other than massive, tentpole movies, smaller southern titles have additionally damaged out, with Jaya Jaya Jaya Hey, Love At the moment and Rorschach standing out as examples.

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Up to date: 27 Apr 2023, 12:00 PM IST