New Delhi: Planet Marathi Group which owns a video streaming platform and dabbles in movie manufacturing is ready to launch a digital information vertical. The target is to present native Marathi information a a lot bigger platform, the corporate stated in a press release. It can cater to the fast-paced life of younger Indians who get pleasure from bite-sized, impactful information on developments and present affairs.
The digital information vertical has been conceptualised beneath the management of founder Akshay Bardapurkar. “We hope to make Marathi information accessible worldwide and revolutionise the prevailing information panorama. The audiences are in for a singular expertise given the varied and immersive vary of Marathi information content material we’re ready to serve. Our dedication to continuously innovate stays stronger than ever and we’re assured that our digital information vertical will set a brand new benchmark within the trade,” Akshay Bardapurkar, founder and CEO, of Planet Marathi Group stated in a press release.
Planet Marathi Group has additionally launched Planet Goem, a digital platform for Konkani language leisure. It’s identified for movies reminiscent of Chandramukhi, Gosht Eka Paithanichi, Tamasha Dwell amongst others.
The share of regional languages in general OTT (over-the-top) video content material will double from 27% in 2020 to 54% in 2024, as extra streaming platforms take to vernacular programming and movies, stated a current Ficci EY report. In 2021 alone, 47% of OTT originals and 69% of movies launched on platforms weren’t in Hindi.
Taking a cue, OTT platforms reminiscent of VOOT, SonyLIV and Disney+ Hotstar, too, are following within the footsteps of world giants Netflix and Amazon Prime Video to accumulate movies within the 4 southern languages apart from Marathi and Punjabi as they search to lure subscribers from tier-two and tier-three cities.
Media consultants stated streaming manufacturers searching for nationwide attain should give attention to not less than eight to 9 languages.
Up to date: 25 Apr 2023, 11:06 AM IST