Netflix to stream Jennifer Lopez’s ‘The Mom’

American streaming platform Netflix will premiere The Mom, an motion drama movie directed by Niki Caro starring Jennifer Lopez, Joseph Fiennes, Omari Hardwick, and Gael García Bernal, on 12 Could.

Viewership of worldwide content material on over-the-top (OTT) video streaming platforms in India has practically doubled in 2022 as audiences took to unique and dubbed variations of English, Turkish, Spanish and Korean reveals and movies.

Viewers have grow to be more and more language agnostic owing to dubbing and subtitling of worldwide reveals common for high-quality storytelling and manufacturing, mentioned streaming providers companies. Many providers additionally used social media influencers and Bollywood stars to market these reveals in India over the previous yr.

Based on media consulting agency Ormax, probably the most seen worldwide sequence this yr embody Home of the Dragon (28.2 million) and Moon Knight (23.4 million) beating final yr’s document of 19.3 million by Hawkeye. All three reveals are on Disney+Hotstar.

“Indian viewers have excessive curiosity and urge for food for nice world and native content material. Tales are common and streaming with its innate means to transcend bodily boundaries has allowed audiences throughout the globe to expertise them in a language they like. Persons are inherently culturally curious, intrigued by tales from around the globe,” a Netflix spokesperson had mentioned in an earlier interview. One other vital side of tales travelling around the world has been the acceptance of subtitles and dubs, mentioned the particular person including that the platform dubs and subtitles reveals and movies in as much as 37 languages.

Worldwide TV reveals and movies which have trended on the India Prime 10 row final yr on Netflix embody All of us are Useless, Stranger Issues 4, Purple Discover, Bridgerton Season 2, DAHMER: Monster- The Jeffrey Dahmer Story and Don’t Look Up.

From worldwide content material, English language content material dominates viewership, with 65% of SVoD (subscription-led video-on-demand) audiences watching it, with or with out language help, adopted by Korean language content material, being seen by 30% of the SVoD viewers base.

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Up to date: 24 Apr 2023, 12:06 PM IST


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