T-Sequence to make net sequence for OTT apps

NEW DELHI : India’s largest music label, T-Sequence, is about to foray into the over-the-top (OTT) content material house this yr and is trying to produce 3-4 long-format net originals yearly.

The agency, which began producing movies a number of years in the past, has lined up a biopic on the lifetime of choreographer Saroj Khan and has acquired the rights to a guide on the lifetime of VG Siddhartha, the founding father of Café Espresso Day. It has additionally began engaged on a present with director Hansal Mehta whereas a present for Disney+Hotstar has been accomplished and is slated for launch later this yr.

Contemplating that almost all theatrical releases have met with poor response from the viewers, T-Sequence can be trying to launch 4-5 direct-to-OTT motion pictures yearly. “OTT platforms have emerged in an enormous means because the onset of covid, and most of the people are turning to them for a day by day dose of content material. As a content material supplier, we can not go away the chance of catering to that base of customers,” Shiv Chanana, senior vp, movies, Tremendous Cassettes Industries Pvt. Ltd, which owns T-Sequence, mentioned in an interview.

The corporate has 5 reveals in numerous levels of improvement, and is engaged on each platform commissioned sequence, and pitching concepts to OTT providers for content material. Budgets for the content material might differ between 20 crore and 100 crore, mentioned Chanana.

Whereas dabbling with genres equivalent to comedy, thriller and biopics, the agency can be enjoying to its core energy to develop a full-fledged musical for Amazon Prime Video, he added.

These reveals will primarily be shot in Hindi however subsequently be dubbed in a number of languages, in keeping with methods of OTT gamers.

Chanana mentioned it takes a minimal to one-and-a-half to 2 years to develop, shoot and put a present collectively, which is why the corporate is taking a look at 4 originals per yr, although might eye greater volumes with time. “Music and movies are each priorities for us. However as theatre-going audiences reply in another way to new content material, we’re making an attempt to give attention to what works greatest and never green-lighting something in a rush. We have been earlier taking a look at 15-20 movies per yr however now we’re taking a look at 10-12 cinema releases.”

With a number of latest T-Sequence productions equivalent to Shehzada, An Motion Hero and Vikram Vedha failing to attract viewers to cinemas, it has determined to go for direct-to-OTT releases throughout genres, together with horror, comedy and thriller, that might not be match for giant screens. The corporate will launch 4 to 5 of those throughout streaming platforms yearly.

T-Sequence’ transfer comes amid cost-cutting initiatives by OTT platforms, together with lowering the budgets for content material, within the face of rising instances of piracy, and muted subscriber development, that are impacting income.

Catch all of the Business Information, Banking Information and Updates on Dwell Mint. Obtain The Mint Information App to get Each day Market Updates.
Extra Much less

Up to date: 24 Apr 2023, 12:31 AM IST