Flipkart’s vogue portal Myntra has on boarded British model Subsequent onto its platform marking the model’s re-entry into the Indian market.
The transfer is according to the style retailer’s plans to carry international manufacturers into India.
The worldwide manufacturers portfolio on Myntra has been scaling quickly with an uptick in demand for high-quality and traditional wardrobe staples, mentioned Jayanti Ganguly, Enterprise Head, Worldwide Manufacturers, Myntra.
“We’re excited to affix forces with NEXT, one of many UK’s legacy vogue manufacturers and allow their pursuit in augmenting their attain in India,” Ganguly mentioned.
Myntra retails over 400 international manufacturers in India. It is portfolio of worldwide labels grew over 60% during the last two years, the retailer mentioned in December 2022.
As part of its advertising initiatives for the launch of the model on Myntra, Subsequent can have prolonged on app and social media visibility on the Myntra app and its social handles. Subsequent may also have a devoted on-line model retailer (OBS) serving to buyers uncover the model’s fabulous choices with larger comfort.
Subsequent will supply over 500 inventory retaining items for women and men.
Myntra, half of the FlipKart Group, provides over 6,000 vogue and life-style manufacturers within the nation equivalent to H&M, Levis, U.S. Polo Assn.,Tommy Hilfiger, MANGO, Eternally 21, Marks & Spencer, W, Biba, Nike, Puma and so on.
Up to date: 23 Apr 2023, 06:47 PM IST