Bajaj Auto enters UK market, to launch its first bike on June 27

Main two-wheeler model Bajaj Auto is launching its first bike in London quickly. Rajiv Bajaj, MD of Bajaj Auto, in an interview with CNBC-TV8 mentioned that the corporate will unveil the Bajaj -Triumph bike on June 27. The corporate first introduced its partnership with British bike model Triumph in 2017.

“The precise launch, shall be in direction of the tip of June; maybe particularly on Tuesday, June 27 in London. It is going to be a world launch that’s being organised by Triumph. So, what precisely is the content material of that I’m not conscious, however that’s when the launch is perhaps”, Rajiv Bajaj advised CNBC-TV8.

Bajaj didn’t reveal the main points of the merchandise. Nonetheless, in line with business specialists, the upcoming bike is more likely to be a middleweight journey bike. It may very well be designed for each on-road and off-road use.

Until now, Africa and South America have been the main export areas of the auto producer. With partnerships with iconic manufacturers like UK’s Triumph, the corporate is aiming to grow to be a serious participant within the international two-wheeler market.

As per the CNBC report, the corporate can also be planning to develop its electrical automobile vary. The corporate has already launched Chetak electrical scooter in India and is now gearing as much as launch a number of e-2Ws (electrical two-wheelers) underneath the Chetak model, the report says. 

These automobiles are anticipated to be trendy and reasonably priced, aimed on the rising market of city commuters who need an eco-friendly mode of transportation, it additional states. Bajaj can also be engaged on e-3Ws (electrical three-wheelers) for each passenger and cargo use.

These automobiles are rumoured to launch quickly. Rajiv additionally advised CNBC-TV8 that Bajaj Auto plans to launch a number of merchandise underneath their partnership in Q2FY24 in India. 

Just lately, Bajaj Auto takes over gross sales and advertising and marketing operations of Triumph India. Bajaj Auto and Triumph India entered right into a partnership in 2020 the place they introduced to collectively collaborate to create a brand new vary of mid-sized Triumph Bikes within the nation. To be manufactured at Bajaj’s Chakan plant, these mid-size Triumph Bikes shall be out there by this 12 months.

Catch all of the Auto Information and Updates on Dwell Mint. Obtain The Mint Information App to get Each day Market Updates & Dwell Enterprise Information.
Extra Much less