Amazon launches program to determine and observe counterfeiters

Amazon has launched its Anti-Counterfeiting Alternate (ACX), an initiative to assist retail shops label and observe market counterfeits as a part of the e-commerce big’s efforts to crack down on organized crime on its platform, the corporate introduced on Thursday.

On-line marketplaces in the USA together with Amazon face hurdles in maintaining counterfeiters off their platforms and pretend merchandise from coming into their warehouses. The brand new program mimics knowledge alternate applications by the bank card trade to search out scammers and determine their ways.

Shops and Amazon market sellers can anonymously contribute info and data flagging counterfeiters to a third-party database or use the database to keep away from doing enterprise with the dangerous actors.

“We predict it’s vital to share details about confirmed counterfeiters to assist your entire trade cease these criminals earlier,” Dharmesh Mehta, Amazon’s vp of promoting associate companies, mentioned in a press release.

The Seattle-based retail big piloted the anti-counterfeiting initiative in 2021 with an undisclosed variety of attire, residence items and cosmetics shops, the place counterfeiting is commonest.

As a part of different anti-counterfeiting efforts, Amazon can be working with the U.S. Customs and Border Safety on an information pilot that helps the corporate determine and goal low-value e-commerce shipments which may be counterfeit items or break different laws.

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Up to date: 20 Apr 2023, 07:24 PM IST