Apple says ‘Howdy Mumbai’ with its flagship BKC retailer as we speak

Mumbai: Apple as we speak pulled again the covers on its first retailer in India, Apple BKC, on the Bandra Kurla Complicated in Mumbai, in a particular media preview forward of its official launch for purchasers on 18 April. In contrast to Apple resellers, which have so far served Apple clients in India, the shop represents the model bringing its retail expertise into the nation, a mix of its portfolio of merchandise, its famed service ranges and its schooling periods.

“At Apple, our clients are on the centre of every little thing we do, and our groups are excited to have a good time this glorious second with them as we open our first retail retailer in India,” mentioned Deirdre O’Brien, Apple’s senior vice chairman of retail. “Apple BKC is a mirrored image of Mumbai’s vibrant tradition and brings collectively the perfect of Apple in a wonderful, welcoming area for connection and group,” O’Brien added.

Situated on the fringe of the upscale Jio World Drive Mall, Apple BKC spans effectively over 22,000 sq. toes unfold over two ranges, with an expansive, double-height, tree-lined floor degree that includes Apple’s newest merchandise throughout the iPhone, iPad, Watch and Mac product traces alongside Apple’s audio, TV and providers choices. A 14-meter-long stainless-steel staircase leads guests as much as the cantilevered mezzanine degree the place consumers can discover equipment for his or her Apple merchandise, and the 2 ranges are surrounded by a floor-to-ceiling glass façade seen in lots of Apple Shops globally.

The defining attribute of the shop is a triangular handcrafted timber ceiling that extends past the glass partitions to the underside of the outside cover. Every tile is constituted of 408 items of timber, forming 31 modules per tile with a complete of 1,000 tiles that make up the ceiling, and every of over 450,000 particular person timber components within the Mumbai retailer had been assembled in Delhi. In a nod to Apple’s sustainability initiatives, the shop is designed to be probably the most energy-efficient Apple Retail areas internationally, with a devoted photo voltaic array guaranteeing a claimed zero reliance on fossil fuels for retailer operations.

As a town-square for purchasers, the BKC retailer operates as a cross between a retail and a centre for schooling, and is supported by the workers of 100 staff that talk 20 languages between them. As with different retail areas globally, Apple BKC contains the brand new Genius Grove (for skilled help through scheduled periods with Apple Geniuses) in addition to in-store experiences referred to as ‘Immediately at Apple’, which embody periods on artistic functions spanning music, video/audio modifying, amongst others.

The Cupertino, California headquartered know-how firm’s retail initiatives come at a time when the model is leaning in closely on its investments in manufacturing in India to scale back its dependence on its manufacturing companions in China, and the shops at BKC and Saket in Delhi (launching later this week) will assist the model achieve a stronger foothold on this rising market.

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