Google ‘racing’ to construct new AI instruments for search

Alphabet Inc. is working to construct a brand new search engine and add synthetic intelligence options to its current choices amid the speedy developments within the subject from rivals like Microsoft’s Corp.’s Bing, the New York Instances reported Sunday. 

The Mountain View, California-based firm and search engine large is testing the brand new options below the challenge title Magi, the Instances reported, and the brand new product would attempt to anticipate customers’ wants. Greater than 160 persons are engaged on it, with preliminary plans to launch the options to as many as a million individuals within the US and improve to 30 million by the tip of the yr.

Planning of the brand new search engine remains to be in its early days and there’s no timetable on launch, the newspaper mentioned. 

The challenge comes as Google faces sturdy competitors from competitor Bing. Samsung Electronics Co. has thought-about swapping Google for Bing as the first search engine on its telephones resulting from its AI options, the Instances reported. The contract negotiations are ongoing and no resolution has been made. 

The options might assist write software program code, for instance, and likewise show advertisements. Different options Google has explored embrace AI picture era and international language studying expertise. 

Massive language fashions and AI should not new to Google. The corporate has been utilizing LLMs to anticipate the intent of customers’ queries, Google’s chief enterprise officer mentioned on the corporate’s fourth-quarter earnings name in February. AI additionally elevated interactions with advertisements, he mentioned. 

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