DNEG to amass Prime Focus Applied sciences’ enterprise

DNEG, a visible leisure providers firm, has entered right into a memorandum of understanding to amass Prime Focus Applied sciences (PFT), that works to offer cloud-based software program and synthetic intelligence (AI) expertise for the media and leisure (M&E) business. 

PFT, a subsidiary of DNEG’s guardian firm, Prime Focus Ltd, has places of work situated throughout North America, the UK and India.

DNEG initiatives on behalf of its Hollywood and international studio and manufacturing firm companions embrace Quick X (Could 2023), The Little Mermaid (Could 2023), The Flash (June 2023), amongst others.

Upon conclusion of the proposed transaction, DNEG will add the media workflow and automation software program suite, CLEAR, and purpose-built AI platform, CLEAR AI, which provide studios, broadcasters, manufacturers and repair suppliers options to assist handle content material, video collaboration and automation within the content material manufacturing and distribution course of.

Buying the software-as-a-service enterprise of PFT will advance DNEG’s standing as an end-to-end options supplier, enabling its growth into media tech and distribution providers, together with achievement, localization and advertising, and permitting DNEG’s worldwide M&E shopper base to understand the monetary, operational, and strategic advantages of managing your entire lifecycle of their content material with one trusted associate, the corporate stated in a press release.

The proposed transaction is inter alia topic to customary due diligence, finalization of the acquisition construction and valuation of the enterprise, receipt of requisite company approvals (together with from Prime Focus Ltd, guardian firm of DNEG and PFT) and lender consents, and execution of the definitive agreements.

“Prime Focus Applied sciences is thrilled to be becoming a member of DNEG and turning into a part of the corporate’s international options providing for a formidable and rising array of shoppers and operations,” Ramki Sankaranarayanan, founder and CEO of Prime Focus Applied sciences stated in a press release. “PFT is dedicated to providing clients digital transformation options that assist automate the content material provide chain. This transaction might be a constructive step ahead for each our present clients and for potential shoppers. The transaction with DNEG will improve PFT’s monetary power and stability and assist in constructing longer-term relationships with our shoppers,” he added.


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